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BTS's Impact On World Music Market As Well As Korean Stock Market

2020. 9. 3.

BTS became the first Korean debuting on the Billboard Hot 100 chart at No. 1 with their new single “Dynamite” (the highest record of Korean prior to “Dynamite” was PSY’s “Gangnam Style” which peaked at No.2 in 2012). BTS has topped at the best album chart (Billboard 200 chart), but it is the first time that BTS hit No.1 on the best single song chart. Hitting No.1 on the best single song chart means BTS’s song makes a success at radio and BTS seep into the American public consciousness (not just the fandom).

Meanwhile, in Korea, the IPO of BTS's agency Big Hit Entertainment is the talk of the town. According to a disclosure report by Big Hit, CEO Bang Si-hyuk, the largest shareholder of Big Hit, gave a total of 478,695 common shares equally to all the seven BTS members (RM, Jin, Suga, J-Hope, Jimin, V and Jungkook) on August 3, 2020 “for the purpose of strengthening long-term partnership with major artists and boost morale”.

If the IPO price is at the top of its range (Korean Won 135,000), the valuation of the shares to each member (68,385 shares) would be worth Korean Won 9.23 billion (approximately USD 7.75 million). Furthermore, if the IPO price doubles on the first day of trading and hits the daily upper limit, it could be worth up to Korean Won 24 billion (approximately USD 20.15 million).

We feel BTS's impact on world music market as well as Korean stock market.

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